Super Interesting Social Marketing Media Stats

The world of social media is constantly evolving, and as a business owner or marketer, it is crucial to stay up to date on the latest trends and statistics. In this article, we will delve into the most recent and noteworthy social marketing media stats that you need to know to stay ahead of the game.

Facebook

Facebook continues to be the largest social media platform, with over 2.8 billion monthly active users. Here are some of the most relevant Facebook statistics:

User Demographics

• Age 25-34: This age group makes up the largest percentage of Facebook users, at 26.1%.
• Age 18-24: This age group makes up the second largest percentage of Facebook users, at 25.0%.
• Gender: Approximately 56% of Facebook users are female, while 44% are male.

Engagement

• Daily Active Users: 1.84 billion people log onto Facebook daily.
• Average Time Spent on Facebook: Users spend an average of 58 minutes per day on Facebook.
• Average Number of Friends: The average Facebook user has 155 friends.

Instagram

Instagram is the second largest social media platform, with over 1 billion monthly active users. Here are some of the most relevant Instagram statistics:

User Demographics

• Age 18-24: This age group makes up the largest percentage of Instagram users, at 41%.
• Gender: Approximately 38% of Instagram users are male, while 62% are female.

Engagement

• Daily Active Users: 500 million people log onto Instagram daily.
• Average Time Spent on Instagram: Users spend an average of 53 minutes per day on Instagram.
• Average Number of Followers: The average Instagram user has 210 followers.

Twitter

Twitter is the third largest social media platform, with over 330 million monthly active users. Here are some of the most relevant Twitter statistics:

User Demographics

• Age 18-24: This age group makes up the largest percentage of Twitter users, at 32%.
• Gender: Approximately 24% of Twitter users are male, while 76% are female.

Engagement

• Daily Active Users: 145 million people log onto Twitter daily.
• Average Time Spent on Twitter: Users spend an average of 4.5 minutes per day on Twitter.
• Average Number of Followers: The average Twitter user has 707 followers.

LinkedIn

LinkedIn is the fourth largest social media platform, with over 660 million monthly active users. Here are some of the most relevant LinkedIn statistics:

User Demographics

• Age 25-34: This age group makes up the largest percentage of LinkedIn users, at 27%.
• Gender: Approximately 44% of LinkedIn users are male, while 56% are female.

Engagement

• Daily Active Users: 260 million people log onto LinkedIn daily.
• Average Time Spent on LinkedIn: Users spend an average of 17 minutes per day on LinkedIn.
• Average Number of Connections: The average LinkedIn user has 930 connections.

Pinterest

Pinterest is the fifth largest social media platform, with over 250 million monthly active users. Here are some of the most relevant Pinterest statistics:

User Demographics

• Age 25-34: This age group makes up the largest percentage of Pinterest users, at 40%.
• Gender: Approximately 41% of Pinterest users are male, while 59% are female.

Engagement

• Daily Active Users: 250 million people log onto Pinterest daily.
• Average Time Spent on Pinterest: Users spend an average of 15 minutes per day on Pinterest.
• Average Number of Followers: The average Pinterest user has 170 followers.

Snapchat

Snapchat is the sixth largest social media platform, with over 220 million monthly active users. Here are some of the most relevant Snapchat statistics:

User Demographics

• Age 18-24: This age group makes up the largest percentage of Snapchat users, at 77%.
• Gender: Approximately 45% of Snapchat users are male, while 55% are female.

Engagement

• Daily Active Users: 220 million people log onto Snapchat daily.
• Average Time Spent on Snapchat: Users spend an average of 30 minutes per day on Snapchat.
• Average Number of Friends: The average Snapchat user has 200 friends.

TikTok

TikTok is the seventh largest social media platform, with over 689 million monthly active users. Here are some of the most relevant TikTok statistics:

User Demographics

• Age 16-24: This age group makes up the largest percentage of TikTok users, at 41%.
• Gender: Approximately 44% of TikTok users are male, while 56% are female.

Engagement

• Daily Active Users: 689 million people log onto TikTok daily.
• Average Time Spent on TikTok: Users spend an average of 52 minutes per day on TikTok.
• Average Number of Followers: The average TikTok user has 500 followers.

In conclusion, it is evident that each social media platform has its unique user demographic and engagement statistics. As a business owner or marketer, it is crucial to understand these statistics to effectively reach your target audience and maximize your social media presence.